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How will you answer Maslow’s question?

Updated: Sep 19, 2020

Abraham Maslow, Professor of Psychology at Boston University, would ask his university students: “Who is going to write the next great psychology textbook?” No one would ever raise their hand. But then he would say something which I think is one of the most important phrases in all of life: “If not you then who?”

Being an Advisor in the top 10% of the over 600,000 thousand registered representatives is an accomplishment. It also means production is over one million a year. Moving into this level of performance requires a number of skills and some talent applied intentionally every day. And more importantly than that, it requires a belief in yourself.

While being one of the best advisors to achieve this level requires more than a desire; it requires a belief that it is possible.

This quote from the journalist Maureen Dowd tells you the alternative:

“The minute you settle for less than you deserve, you get even less than you settled for.”


Bob Lodie provides direction, confidence, and capability in a unique experience for financial advisors, teams, and branch managers.

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